Relaunching the digital presence of one of the hottest food brands in London.
Pitt Cue has been on an incredible journey: launched as a Food Truck on the Southbank, they evolved into a tiny bricks-and-mortar site in Soho and now, finally, have matured into a full-blown restaurant with an expanded kitchen and extended bar. They even have their own micro-brewery: Alphabeta, and a best-selling cookbook.
They briefed us to handle their digital relaunch, to coincide with the launch of their new premises. The challenge was to elevate their original street-food aesthetic to the rarified atmosphere of the London food scene, staying true to their roots while effectively communicating their new value-proposition. Just like them, we took a simple idea and made it great. The site is basic and beautiful, with bespoke graphics dotted around the site to ensure the Pitt Cue identity is present throughout.