Chicago Rib Shack
Launching the next chapter of a well-established restaurant brand.
The Chicago Rib Shack has been cooking up some of the finest American-style gourmet BBQ food for more than thirty years. They’ve been there since the beginning, blazing a trail way ahead of the current upsurge of similar brands. From not-so-humble origins in London’s Knightsbridge, they’ve now expanded across the capital and beyond, with plans for more in the very near future.
They approached us with a vision for a fresh online presence that matched the ubiquity of their food, and was also more engaged with the community of loyal followers they’ve built up over the decades. We created a content-oriented experience page, intended to feel like one of the many ‘what’s on’ apps that are rapidly taking over the market at the moment.
The site is interactive and highly functional, offering a mixture of story, imagery and, most importantly, tools for rapid ordering, booking and engaging with the Rib Shack community.