Content platform for a political consultancy

BTP Advisers
Website, Custom CMS, Strategy, Branding

BTP Advisers is a political PR agency with offices in London, Paris and Washington D.C. They’ve worked on some amazing projects around the world, from the Ebola crisis in Liberia to poverty eradication in Bangladesh.

They came to us with an interesting brief: build us a show-stopping portfolio site and create a blog that looks better than a news site. Their goal was to make BTP a thought-leader in the communications industry, and challenged us to come up with a website to make it happen.

Our response was “Insights”, a publishing platform within the site for articles and podcasts produced by them and their collaborators. We wanted their stories to feel as impactful as possible, so our starting point was the idea that every article should feel like an editorial feature. The result is a reading experience that we think has as much gravitas as the subjects they discuss.

We chose to build the site using ReactJS and our own Crowdform CMS. This gave us complete control over every detail, and resulted in a site which is lighting fast, extendable, and will feel fresh for years to come.

The primary design goal was to communicate the forward-thinking, global approach taken by BTP, and to emphasise the information edge they have over their competitors. We developed a restrained, functional design toolkit, and introduced some statement UX elements like autoloading a new article, contextual page transitions, podcast waveforms and office timezones in the footer.

We finished the process with a week long workshop at our offices, where members of their team came in for tutorials and finishing touches. The outcome is a site that puts them years ahead of their competitors, and has brought significant attention to their work and mission. They pushed us to do some of our best work, and they’ve seen digital engagement grow by orders of magnitude since launch.

The site won Best Website at the 2017 PR Week Awards.