Boa Vida Açai

An e-commerce platform selling organic, premium Açai sourced from the Brazilian Amazon.

Boa Vida Brazil Beach

An e-commerce platform selling organic, premium Açai sourced from the Brazilian Amazon.

Boa Vida wanted to combine emphasising the narrative behind how their product is sourced and the nutritional value of the berry, with a persuasive brand and user experience to encourage potential customers to buy.

Screen shot of Boa Vida Website

We expanded on some basic brand ideas to create a multi-purpose design in order to achieve both aims. The menu splits the site into two sections: ‘Buy’ and ‘Explore’. The former presents a smart, easy to use purchasing process, while the latter is much more content heavy. The challenge was to communicate all the relevant information without compromising beautiful design. Use of imagery, and other layout details breaks up the page results in an extremely visually pleasing user experience.

 

Boa Vida Laptop Screen Shot

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