A digital rebrand for the alternative casting agency making waves around the globe.
- Creative Direction
Anti-Agency is the casting agency for people who are too interesting to be models. They’ve built their business on a belief in style and personality over the narrow beauty standards of the modelling industry. Through a string of prestigious campaigns and the appeal of their novel philosophy, they’ve grown into a global agency with offices in London and LA.
We worked closely with their creative team to design a new digital presence from the ground up, bringing them in line with the mega-agencies that dominate the industry. The site brings a new energy to their existing brand offering, showcasing their work, story and, their core commodity, the models.