Taking a coworking startup from idea to market
The world of work is changing. An increasing number of workers are going freelance as part of the so-called gig economy, while others are choosing to work remotely with no need for a conventional office. These trends have fuelled the rise of coworking spaces, which offer flexible contracts and fashionable offices in prime locations.
At the same time, cities are full of amazing bars, pubs and restaurants that are unused for the majority of the working week. AndCo joins the dots, turning venues into flexible coworking spaces available to anyone via an app for a fixed monthly access fee.
When their founders pitched us this vision, we decided the best approach would be to immerse ourselves in the project as if it were our own. We started by creating and testing different prototypes, pricing models and branding; iterating and improving our assumptions through hands-on testing sessions. With this knowledge under our belt we finalised a development roadmap and got down to the nitty gritty – building the product.
Over five months we built the core platform, allowing venues to list their space and users to book desks. We soft launched and continued to build out the system, implementing early feedback into the beta. When the full platform was ready to go we went public with the web and iOS apps, and continue to act as AndCo’s technology team as they grow. In addition to building new features, we support their growth strategy with data analysis and digital marketing support.
AndCo is live in the app store, and has completed an additional funding round following our work. We continue to work with them closely both supporting the product – adding new features, fixing bugs, continually optimising – and on growth hacking as they scale the user base and expand to new markets.