Why you should use Europa in your next design project

Ewan Collinge

Aug 13, 2015

Stumbling over a font that is both beautiful and genuinely versatile is a rarity, even more so discovering that it's available inexpensively from Typekit. We've chosen Europa, from the EuropaType foundry, as the first in our series of fonts we love, and we like it so much we used it on our old website. It's available via Adobe Typekit.

The combination of geometric reduction and humanistic vitality makes Europa a modern Sans Serif. Despite the distinct geometrical touch and characterful roughness, it can be used for both text and headline purposes, due to optical modulation rather than metrical construction. General proportions provide optimised legibility and reading fluency in small sizes. Modern capital letter widths give a balanced overall impression and the x-height of two-thirds of the capital height leads to economical tracking not neglecting legibility. Slightly narrowed letters (e.g. oval O/o) create visual harmony and good contrast in body text. Articulate ascenders, diagonally cut up-/downstroke endings and pointed angles at the baseline diagonals create distinct dynamics. Fractured stem-curve intersections provide a more open print image in small size. Its name refers to the inspirational origins, two popular European typefaces: the geometrical Futura and the humanistic Gill Sans.

To use in your next project either: Download here or install on your website using Adobe Typekit.

Ewan Collinge

Ewan co-founded Crowdform in 2015 and leads product design and strategy. He wears many hats and can be contacted at ewan@crowdform.co.uk.

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